MOVEMENT OPPORTUNITY INDEX
$3 billion a year.
No way to measure if it's working.
Until now.
The Movement Opportunity Index scores NYC neighborhoods on movement equity and shows exactly where intervention is needed. Phase 1 covers 10 priority neighborhoods. Phase 2 expands to all 59 community districts.
Free · Public · No login required
THE FRAMEWORK
A diagnostic score for every neighborhood.
The MOI scores New York City neighborhoods across four dimensions using verified public data from six city agencies. Phase 1 covers 10 priority neighborhoods as a proof of concept. It identifies not just where movement equity is lacking, but what type of gap is driving the problem and what response will actually work. Phase 2 expands to all 59 community districts with validated agency data partnerships.
D1 · Access to Facilities
D2 · Programming Coverage
D3 · Participation Rates
D4 · Disease Burden
MOI SCORE
18
OUT OF 100
Brownsville, Brooklyn
One of NYC's highest disease burden neighborhoods and one of the lowest scores in the Phase 1 dataset.
THE SCALE OF THE PROBLEM
The data exists. The disparity is documented.
The system to act on it did not.
20%
Adult diabetes prevalence in East Harlem
DOHMH Community Health Profiles 2021
6 yrs
Life expectancy gap between Brownsville and Park Slope
DOHMH Community Health Profiles 2015
$3B+
Annual agency spending with no shared accountability metric
NYC Council Budget Reports 2024
LIVE TOOL
Three public diagnostic tools. Free. No login required.
Phase 1 covers 10 priority NYC neighborhoods using verified public data. Each tool gives you a different lens into the same underlying data from citywide overview to step-by-step intervention recommendation.
Full tool descriptions, audiences, and policy applications →
MILESTONES
Built, validated, and submitted — solo and self-funded.
USPTO Trademark Filed
Movement Opportunity Index · Class 042, Section 1(b) · March 2026
APHA 2026 Abstract Submitted
Oral presentation · Policies to Increase Population Physical Activity · Steven P. Hooker Research Award · San Antonio, November 2026
Medium Article Published
"I Built a Tool to Measure Movement Equity in NYC. Here Is Why It Almost Never Existed."
AHA EmPOWERED to Serve Submitted
American Heart Association national accelerator · Up to $150K in grant funding · March 2026
Red Bull Basement Submitted
Global innovation program · $100K equity-free · March 2026
FPHNYC Fiscal Sponsorship Outreach Initiated
Fund for Public Health in NYC · Unlocks RWJF, NY Health Foundation, AHA, and Hearst grant eligibility
Maillard Howell
Wellness, Performance & Operations Leader
THE BUILDER
Why this creator, this framework.
The MOI was not built from a research lab. It was built by a Brooklyn-based builder with 20 years in wellbeing. Founder of a decade long community gym in Brooklyn, leading wellness strategy at Reebok and Rokt, and spending a decade in pharmaceutical science at Sanofi in the metabolism and neuroscience divisions focused on the exact diseases this framework tracks. That combination, community credibility, systems thinking, and data fluency is why the MOI is both rigorous and real.
CONTACT
Interested in the MOI?
Let's talk.
Whether you are a funder, an agency partner, a researcher, or a community organization — reach out below.